Luum
Client: Built NY
Year: 2025
Role: Graphic Designer & Creative Director
Built launched a Luum in 2025, a new subsidiary to their brand standing out as a whole new category to Built’s other products. Luum are fun, colorful tumblers with a LED light feature. It was my task to create a logo, brand guidelines, web banners and social content for the launch of Luum.
Photography and Videographer Creative Direction
It was my job to work closely with a photographer and videographer to produce the viual assets we needed to promote Luum.
I curated the creative briefs for our photographer and videographer. I oversaw and directed the shoots as they happened to ensure all deliverables were met to the quality we wanted.
